LAUNCH EVENT IS ALMOST THERE !
Dear all,
The new collaboration is a local campaign that aims to improve the living condition of animals inside the Los Angeles Zoo, with a possible plan to expand to other parts of the United States and around the world. The goal is to improve the living conditions for zoo animals and to make them feel like they are living in their natural habitat.
This collaboration is an ongoing campaign. The clothing line of t-shirts and jackets created through the partnership will be available on Uniqlo’s website, all 50 Uniqlo stores within the U.S., and at the Los Angeles Zoo gift shop. A portion of the proceeds from clothing sales will be donated to the foundation. All funds will be used to rebuild the old facilities within the zoo and help to improve the living condition of zoo animals.
Even though zoos around the world have helped many animals avoid extinction by giving them a better place to live, some zoos do the exact opposite. They let the animals live in small spaces with dirty cages, leading many to become ill or — worse yet — die. The goal of the foundation is not only to help animals in the Los Angeles Zoo but also help those animals that desperately need to survive in nature. In time, this foundation could be the vehicle to help improve the living conditions for many animals in zoos all around the world.
It is the first time that Uniqlo, the leading global apparel brand with $19 billion in sales worldwide, has collaborated with a zoo to protect the environment and to keep animals from becoming extinct.
The launch event is on December 16 in Downtown L.A. We'd love to know what you think about this whole new campaign. Please share your thoughts and suggestions with us. We hope you will like this collaboration and enjoyed the clothes we made for you.
Best regards,
Uniqlo & L.A. Zoo & Fund for L.A. Animals
